CAMRA LocAle is an initiative that promotes pubs stocking locally brewed Real Ale. The scheme builds on a growing consumer demand for quality local produce and an increased awareness of 'green' issues.
Everyone benefits from local pubs stocking locally-brewed Real Ale...
With this in mind Dudley and South Staffs branch have been out surveying local pubs to determine whether they meet the LocAle criteria. A hard job but someone has to do it!
To find pubs that are part of the LocAle movement visit WhatPub.com and search for an area and then select the LocAle check box down the right hand side of the page.
Definition of Local
The Sustainable Communities Act, which CAMRA strongly supports, provides a definition of local as up to 30 miles from the point of sale. CAMRA recommends that the distance is calculated from the pub to the brewery and should be based on the shortest driving distance. Real Ales from regional and national breweries as well as from microbreweries can be regarded as 'local' if they are brewed within what the branch has decided as being the local area.
If your pub wishes to participate in this scheme please contact: